Senior creative leadership, without the full-time hire.

Twenty years getting ambitious ideas made, at Droga5 and Hungry Man in New York, Plaza Films, Exit and @radical media in Australia, and as founder of OTTO in Melbourne. At whatever scale the work needs - a major campaign or a two‑day consult, available by the hour, by the day, or for a fixed term, inside teams that need senior experience, clear thinking and someone who knows how to get things moving.

Different ways to work together; all are hands‑on.

I sit inside your team, own outcomes, and leave things running better than I found them.

FRACTIONAL EP

Executive Producer

For production companies, agencies, post houses and founders.

Run a slate or campaign end to end - creative financial, and operational.
Lead pitches and treatments alongside your teams.
Build and lead teams across Australia, the US, Asia and Europe.
Cover a senior gap: parental leave, a departure, a peak quarter.
Mentor your teams so the capability stays after I go.

FRACTIONAL CREATIVE LEADERSHIP

Head of Content / Creative

For brands, scale‑ups and purpose‑led organisations.

Set the content strategy and the production model to deliver it.
Focus or sharpen an in‑house studio - people, process and partners.
Curate and manage agencies, directors and production partners.
Be the guiding voice in the room for launches and rebrands.
Make the case for brand storytelling that also has to perform.

Advisory & Special Projects

For organisations navigating a new opportunity, creative challenge or period of change.

Shape strategy and turn broad ambition into an actionable plan.
Develop creative, commercial and strategic partnerships.
Assemble the right people and expertise around a project.
Bring senior independent thinking to a complex opportunity or challenge.
Help take an idea from possibility through to execution.

How I work

Flexible about scale, innovative when the brief asks for something new, practical about how it actually gets made, and creative all the way through. Every engagement starts with a short conversation, then agreed scope with clear deliverables. A sprint, a steady jog or a marathon.

Hourly - Booked in blocks, billed monthly. Advice on a treatment, a budget, a partner shortlist or a knotty production problem. A sounding board when you need one.

Daily - Set days each week, rolling month to month. Embedded leadership of a project, creative or content function, an in‑house studio or strategic initiative.

Fixed term - Defined start and finish, scoped to the deliverable. A campaign, a launch, a pitch, a film, or cover for a senior gap. One accountable executive producer from first idea to delivery.

When a project needs full production - crew, kit, post, the lot - it can run through my production company, OTTO, if requested.

Track record

Award‑winning work across advertising, film and content in Australia, the US, Asia and Europe.

20+ years producing - London, New York, Sydney and Melbourne - agency side, production side and founder side.

Founded OTTO, 2009 - an internationally recognised production company delivering advertising, content and film.

Cannes Lions & Film Festival - Campaigns recognised at Cannes Lions and every major festival; short films selected at Cannes, TIFF and Sheffield.

B&T Women in Media - Creative Producer of the Year and Social Change Maker of the Year. SPA Ones to Watch.

OTTO · Droga5 New York · Hungry Man · Plaza Films · Jury: D&AD, The One Show, AWARD, Ciclope, Spikes Asia (Jury President, Film Craft) · Speaker: Semi Permanent, Spikes Asia

A GOOD FIT IF

You need senior production or content leadership now, but not a permanent head‑count.
There's a concept, a campaign or a studio that needs guidance, oversight and management for a fixed term.
Creative ambition and commercial outcomes have to land side by side.
You want someone who has led multidisciplinary teams, worked alongside senior clients and stakeholders, built creative partnerships and delivered ambitious work across four continents.

“I love bringing clarity, momentum and the right people together to make good ideas happen.”

Get in touch to chat.

Email - jo@jodefina.com
Phone - +61 413 863 944
LinkedIn - linkedin.com/in/jo-de-fina
OTTO - hellootto.com.au
Based - Melbourne · works AU / US / UK hours