​

​

Jo de Fina is an award-winning Australian producer and storyteller whose career has spanned advertising, film and television across Melbourne, London, New York and Sydney.

For more than two decades, Jo has worked at the highest levels of the global creative industry, producing award-winning campaigns and content for many of the world's leading brands, agencies and directors. Beginning her career in London before moving to New York to join the team that helped establish Droga5 during its formative years, she returned to Melbourne in 2009 to found the independent production company OTTO.

Throughout her career, Jo has led complex productions across continents, bringing together exceptional creative talent to realise ambitious ideas. Her work has earned industry recognition not only for creative excellence, but for the collaborative leadership, trust and creative partnerships that underpin every successful production.

Jo has been recognised as Australia's Creative Producer of the Year and Social Change Maker of the Year at the B&T Women in Media Awards. She has served as a judge for many of the world's leading creative awards, including D&AD, The One Show Young Ones, AWARD Australia, Ciclope Europe and Latin America, the Cannes Young Director Award and Spikes Asia, where she was Jury President for Film Craft. She has also spoken at leading international creative conferences including Semi Permanent and Spikes Asia.

Alongside her commercial work, Jo has always been drawn to stories that create meaningful human connection. Whether producing global campaigns, mentoring emerging talent or developing original ideas, she has consistently been interested in the emotional truth that lies beneath great storytelling.

Today, Jo divides her time between producing and developing original intellectual property for page and screen.

Her debut novel, DAWN, explores the collision of dementia and family manipulation through the lives of three women fighting to protect the person they love before it is too late. She is also developing a slate of original screen projects while continuing to produce commercial work.

Across every medium, Jo's work is driven by a belief in the power of stories to help us better understand ourselves, and one another.