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Jo de Fina is an award-winning Executive Producer, creative leader and storyteller with more than two decades' experience turning ambitious ideas into reality.

Working across advertising, film, content and entertainment, Jo has built her career at the intersection of creativity, strategy, production and partnership,  bringing together the right people, ideas and resources to move complex projects from possibility to execution.

Her career has taken her from Melbourne to London, New York and Sydney, working with many of the world's leading brands, agencies, directors and creative businesses. In New York, she was part of the early team at Droga5 during its formative years, before returning to Melbourne in 2009 to found independent production company OTTO.

As founder and Executive Producer, Jo built OTTO around long-term creative partnerships, assembling and leading multidisciplinary teams and delivering major productions across Australia and internationally. Her experience extends well beyond traditional production, spanning creative leadership, business development, partnerships, talent and team building, and the creative, commercial and operational demands of running an independent business.

Today, Jo brings that experience to businesses, brands, agencies, cultural organisations and creative projects through executive production, advisory and fractional leadership roles. She is particularly drawn to ambitious ideas and organisations in periods of growth or change, where she can bring together the right people and partnerships, create clarity and momentum, and turn ideas into action.

Jo has been recognised as Australia's Creative Producer of the Year and Social Change Maker of the Year at the B&T Women in Media Awards. She has judged leading international creative awards including D&AD, The One Show Young Ones, AWARD Australia, Ciclope Europe and Latin America, the Cannes Young Director Award and Spikes Asia, where she served as Jury President for Film Craft. She has also spoken at international creative conferences including Semi Permanent and Spikes Asia.

Alongside her commercial and advisory work, Jo develops original intellectual property for page and screen, including her debut psychological thriller, DAWN, and a slate of original screen projects.

Across all of her work, Jo is interested in the same fundamental challenge: how to take a strong idea, assemble the right people around it, and build what is needed to bring it to life.