Twenty years producing across advertising, film and content in Melbourne, London, New York and Sydney. Founder of OTTO. I bring clarity, momentum and the right people to whatever needs making;  from big multi‑market productions to a few days of clear‑headed advice;  by the hour, by the day, or for a fixed term.​​

 

 

Creative Production

BRIEF THROUGH DELIVERY

Complex, high‑level projects, campaigns, films and content that need a senior producer from the first conversation to the final delivery. Directors, crews, budgets and partners, in Australia and internationally.

 

Fractional EP

SENIOR LEADERSHIP, NO PERMANENT HIRE

Executive producer inside your brand, agency, production company, or studio for the time you actually need: a sprint, a marathon, a peak quarter, a big pitch, or cover for a senior gap.

 

Development

IDEAS, TEAMS, PARTNERS, PATHWAYS

Taking a brief, a brand platform or a content idea and shaping it into something that can actually be made: the right director, the right partners, the right approach, and a clear path from first conversation to final execution.

 

Special Projects

THE WILD IDEA WITH NO PATHWAY YET

Someone has an idea that doesn't fit a brief, a budget line or anyone's job description. I test whether it can actually be done, work out what it would take, find the people and partners who can build it, and put together the roadmap that gets it made. Headphones built from milk cartons and toured around Australia. A room full of butterflies. A house. That kind of thing.

 

 

HOW I WORK

Flexible about scale: a content campaign, a global campaign, a one‑off installation, an experiential concept, a two‑day consult to unstick a project or a direct line to experience to help guide a team. Innovative when the brief asks for something that hasn't been done, practical about how it actually gets made, and creative all the way through.  

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IN BRIEF

International work across Australia, the US, Asia and Europe · Founder & Managing Director, Otto · Cannes Lions · Advertising festival juror (D&AD, Spikes, AWARD, The One Show) · B&T Women in Media · SPA Ones to Watch · Cannes Film Festival, TIFF and Sheffield selections

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“Jo is a rare gem in the world of production. Someone who doesn’t just help make it happen, but who then moves heaven and earth to make it great too. On Jo’s watch, the output always improves.” 

DAVE BOWMAN, Chief Creative Officer, Publicis Groupe Australia & New Zealand

 

 

Get in touch to chat.

Drop me a line or pick up the phone and we can chat about how I can help.

 

Email - jo@jodefina.com
Phone - +61 413 863 944
LinkedIn - linkedin.com/in/jo-de-fina
OTTO - hellootto.com.au
Based - Melbourne